A great indie pop cut to build anticipation for Cook's debut album.
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The latest release in anticipation of Will Joseph Cook‘s April debut Sweet Dreamer, ‘Beach (I Wanna Make You Mine)’ is the feel-good indie pop song we’ve all been waiting for in 2017. Hand-picked as Mistajam’s Hottest Record last week and originally appearing on Cook’s 2015 EP Proof Enough, with memorable lyrics it justifies his place as a member of The Edge‘s List of 2017.
The slow build of sound at the beginning of the track climatises into an impressive hook that, although slightly repetitive in its usage of the title’s parentheses, is an indelible, infectious chorus. Akin to ‘Girls Like Me’ in this sense, it truly feeds the pop formula: loud and obvious in its achieved intention of attaching itself to the listener. In the bridge, Cook breaks up the consistent nature of the song thus far (“You and I are not so easily broken / We’re just losing our minds / And breaking the silence”) before the chorus kicks back in from a stripped-back platform.
New for 2017 is the music video, which channels major Bonnie And Clyde vibes with Cook driving a car off the side of a green screen cliff, and ‘Beach’ bodes well for Sweet Dreamer – alongside a headline tour – to spring more resounding pop tracks that will soundtrack the summer.
‘Beach (I Wanna Make You Mine)’ is out now via Atlantic
